A Web Presence. A container for something good, something that is yours. It might be the great food that you cook, or beautiful art that you create or a book that you’re writing. A Web Presence is a smart thing to consider in today’s business economy. In fact, some might say it’s essential.
I’ve taken my Tech Savvy 101 series that talks about the ingredients for creating a web page, web site or web presence; and brought them together to create Web Presence Essentials. A guide to help you through a sometimes intimidating and usually confusing, technology decision-making process. Especially if actually taking the steps to create a web presence is still kinda new for you.
No matter where you are on the map (small business owner just starting out or big business generating hundreds of clicks per day), without these pieces of the technology puzzle, there can be no web *anything.*
Blog Or Website, Which Is Best?
After talking with women and soothing their fears about whether or not they are smart enough to actually do the technology thing (which you are) and realizing the gap between where you are now and where you want to be really isn’t as huge as you think it is, and that you don’t have to know all the answers (that’s what I’m here for) is deciding if a blog is right for them. … (more)
Domain Name – What One Is, How To Choose One & Who I Recommend Getting Yours From
You can’t have a web page, web site or online business without a web address. When you open your web browser, you need an address to type in there so you can actually go somewhere. That’s just the very first part, one essential piece, of creating a web presence. … (more)
Web Hosting – What It Is, Why You Need It & Who I Recommend Getting Yours From
Web Hosting is rented space where your web content lives. When you’re looking at a web page, the images and text you see are created with code (HTML and other types of computery code). Your browser translates that code into something you can understand. But that file, that code, has to live somewhere so your browser can find it. Purchasing web hosting is essentially renting space on a powerful computer that is accessible via the Internet, 24/7. … (more)
Content – So What’s The Big Deal Anyway?
In all my years of creating e-commerce web sites for big corporatey places, the number one overlooked issue and where time was consistently underestimated was in developing content. Most of the time, people were huffing and puffing at trying to understand the technical pieces and since I was almost always a liaison between the technical teams, the marketing or business teams and the an advocate for the end user of the product/web site, I constantly got to ask “What’s this web page gonna say or do?”… (more)
Content – Where To Start When You Have Zip
Always start with yourself and by defining your Core Values. Knowing your core values helps you understand what you need from any situation. And even when you don’t know what you need in the moment, looking to a core value will always inspire you to live from your personal integrity. You’d be surprised how much knowing your core values helps you answer and write content for questions like “What I Do?, How It Works, etc.” … (more)
Creating Your First Few Posts
Maybe you already have some content. You’ve pulled your stuff together (you remember what that was like the first time?) In fact, you might have pages of good stuff, but you’d like to go a little further with it. Something (not quite sure what) is getting lost in translation somewhere. And the sneaky suspicion, at least one of them, is it might be your content. You ask yourself, “What exactly am I saying here? Who am I saying it for?” … (more)
Giving Yourself Permission To Write
I’ve noticed this thing, it’s in me and a lot of the wonderfully creative ambitious women I talk to everyday, this idea that we need permission. Permission to be ourselves. Permission to follow our hearts & dreams. Permission to receive and allow in the giving from others. And when it comes to our technology and getting our blogs on, spattering pages of words with the juice of our hearts or giving ourselves permission to write…. (more)
Can I Have A Perfect Look & Feel?
So many times I see considerations for look and feel issues take women off track, detouring them into the land of perfectionism. The look and feel is actually a compliment to, and a part of something else in your web presence. The something else is the part of you (your biz) that wants to be created and expressed. … (more)
WordPress is god. Period.
Wherein, I offer the best technology advice I have and tell you WordPress is god. Period. This could be the end because it is just that short and sweet. But let me just elaborate briefly on why it would be silly to consider using anything other than WordPress for creating and managing your web presence…. (more)
What If You’re a Total Beginner? (The Best Place To Start)
Blogger (and if you have hopes of someday working with me, I recommend WordPress.com) is one of the best places to start because it will loan you a domain name and host your web stuff for you, (for free)! All you need to do is write your content (no unfortunately, Blogger doesn’t do it all). Blogger is like a blogging training ground. Learn all the nuances of getting your blogging on like creating content, moving things around on your pages, maybe even selling your products or services. All the tools & skills you learn you take with you if you decide it’s time to stretch your tech savvy skills again… in the very near future. Because you and your business do keep growing. … (more)
Need some help with all this?
No problem. I can do the heavy lifting and then show you how to manage and continue expanding your own web presence as it happens. I offer one package (keeping it simple). It’s got all the essential ingredients, you + me; and together we collaborate and create. WordPress Expanded is full blown you, custom & unique.