This post is about offering something free to visitors who subscribe to your email marketing list.
If you’ve been hanging out on the web for a bit, chances are you’ve visited a website that offers something to download for free. But before you get your thing-y, you must provide your name & email address.
Open For Business
Many people believe that once their website is built, their customers will come. Like putting up a huge banner on a storefront that says, “OPEN FOR BUSINESS.”
Then we sit around, watching our phones, inboxes and wonder… where all my perfect customers?
It gets quiet and stays quiet.
And How To Take It Personally
If you follow me on Facebook, yesterday I unfriended at least half of you with the invitation that if you don’t know me personally, you can “like” my Fanpage instead. Even if most of my status updates yesterday said 99% got axed, it’s really not quite that bad.
Why did I axe everyone?
Loving axed! (Can you tell?) Playing and having fun is sometimes the best way to bounce. When I allow myself to feel into playfulness and fun, I am more naturally able to let go of the things that are no longer serving me. I take the hard out and put the fun in.
I think the modern day Jedi is an agent for love. For creating an impact in our world by being the change.
No, I’m not a total Star Wars geek. I was about 8 years old when the first movie came out. I fell in love with Luke and then Han Solo (because he was the “bad boy” and I’m really attracted to rule-breakers). Leah, though, I saw as a mystical warrior princess. LOVED her! Wanted to be like her.
On my own personal path, I’ve been drawn to figuring things out. Figuring myself out mostly. What made me happy? Why wasn’t I more happy more of the time? What is the source of happiness, contentedness?
Nature shows me the pattern of regeneration. Which strengthens my sense of Faith. I breathe it deeply & repeat.
Nature. Saying so much, often in complete silence.
Nature. Resilience that builds beauty and perfection slowly, over time. Patient.
Nature. Ever-changing transformation. With each torrential downpour or earthquake on the other side of the world.
Each and every thing that is in nature is alive with purpose. It has transformed itself, over and over in order to be there. The way a cactus thrives in a desert.
Life is always expanding. Over the top of itself. Transformation is what life is.
“If we were REALLY being authentic, we’d admit it hurts like hell.”
In Naomi Dunford’s latest post, she talks about how we (try to) filter our authenticity through ‘only the feel good’ stuff (which isn’t real authenticity at all) and the high cost of being truly authentic when you’re ittybiz’in it.
That last line is what did it for me. I (have finally) found my permission. Not from Naomi but in her demonstration and willingness to take the risk of showing her pain.
I’ve noticed recently in my life and the lives of several clients, a recurrence of the theme of resisting feeling the uncomfortable stuff. For myself, the yearly passage of the Sun through the sign of Scorpio (end of October and most of November) often stirs a great depth and intensity of emotions that usually lie very low throughout the year. I often forget they are there.
Yet one of Scorpio’s primary functions is to bring forward what lay at the depth of us. And because it is a water sign, emotions are linked into this transformative process of death and renewal, reflected by the falling leaves that were only a few short months ago, thriving and nourishing its life support system. Now they surrender themselves, falling away from that comfortable place of attachment, to be crumbled to bits or strewn and scattered like ash in the wind.
