Redesign.

It can be a scary word or an exciting word, when you’re a web presencer like me.
I’ve had clients joke around about it immediately after launch. I’ve had clients seriously reconsider everything right at or just before launch (fear rears it’s ugly head in the form of self-doubt). And, in many more situations, I’ve had clients who feel in desperate need of a redesign because their existing web space feels terribly incongruent for who’ve they become today.
That is why this word, redesign, is both scary and exciting. Scary at the thought of “starting over again” and exciting because renewal has energy. An energy that can help propel us to the next place we want to go.
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