Know Your Web Visitors
After swallowing the big frog (see Charlie Gilkey at Productive Flourishing for more on frog swallowing) of getting your tech-savviness started with a web presence for that cool thing you do, one of the first concerns I hear about from my clients is around how to understand what the heck is happening down on the web-ranch.
If you’re thinking about creating your first web presence or already have one, one of the key ingredients for understanding exactly what is happening is by looking at metrics and this is where Google’s free service Google Analytics comes in very handy.
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