an optimystical approach for expanding you or your biz

look and feel

Trusting The Call of Your Expansion

June 3, 2011

Redesign.

Go ahead, BE A FOOL! Expansion is worth it :)

It can be a scary word or an exciting word, when you’re a web presencer like me.

I’ve had clients joke around about it immediately after launch. I’ve had clients seriously reconsider everything right at or just before launch (fear rears it’s ugly head in the form of self-doubt). And, in many more situations, I’ve had clients who feel in desperate need of a redesign because their existing web space feels terribly incongruent for who’ve they become today.

That is why this word, redesign, is both scary and exciting. Scary at the thought of “starting over again” and exciting because renewal has energy. An energy that can help propel us to the next place we want to go.

Continue → (estimated reading time: 2:56 mins; 732 words, 1 image)

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The Perfect Look & Feel

October 19, 2009

Tech Savvy 101 is a series of posts designed to help demystify some terminology so you can get your brain around what it really takes to start getting your tech savvy on.

Are you letting worry and concern over the perfect look and feel get in the way of getting clear about who you are and who you serve?

When a smart creative woman considers establishing herself on the web, the questions she’ll be answering first or even close to middle way through, are not about the look and feel.