Know Your Web Visitors
After swallowing the big frog (see Charlie Gilkey at Productive Flourishing for more on frog swallowing) of getting your tech-savviness started with a web presence for that cool thing you do, one of the first concerns I hear about from my clients is around how to understand what the heck is happening down on the web-ranch.
If you’re thinking about creating your first web presence or already have one, one of the key ingredients for understanding exactly what is happening is by looking at metrics and this is where Google’s free service Google Analytics comes in very handy.
- What it does: Helps you build customer email lists, send email communications to your lists and deliver electronic media such as PDFs or audio download links.
- How hard is it to learn: 4 out of 5.
- How it helps you make money: Two words: build relationships (with prospective clients or customers). Deliver your products (audio download links and information products such as ebooks
and other PDFs) to your customers.
- Cost: $19 per month, try it 30 days for just buck $1 (affiliate link)
You’ve created a web presence, now what?
People are stopping by your website. Traffic in increasing and you can see that thanks to Google Analytics. And then the question comes… Now What?
