What is Thesis?

Thesis is a theme for your self-hosted WordPress website or blog.

  • Don’t know the difference between a blog or website? That’s OK. Here’s my optimystical explanation.
  • Don’t know what self-hosted means? Another “in-plain-English” post.


A theme is part of the inner workings of your web presence that introduces flexibility and efficiency when it comes to stylizing your unique web presence. By stylizing, I not only mean the colors, fonts, etc. (referred to as the look & feel) but also how you share information on your website (referred to as Information Architecture).

Most people get stuck on thinking design is merely colors, font choice, and use of imagery or custom design artwork (i.e., branding elements such as logos, header banners, sidebar buttons & banners). However both look & feel and Information Architecture comprise Design.

Why is this important for you to know?

One of the things I stress a lot on my own web presence, is the inevitability of change. Whether I’m helping women get their tech-savvy on or people in general discover alternative strategies for helping them improve their quality of life, it all revolves around that one important word. Change.

“The only constant is change.” Heraclitus, Greek philosopher

I won’t go all philosophical on you. But it’s true. The biggest “attachment” my clients come to the table with is the idea that once they create it (a web presence or whatever), it’s done.

And after years of working in Corporate America and trying to live by that standard, I nearly drove myself crazy until I embraced the idea that it’s never done. In fact, this is my number one guideline for staying optimystical during your webification process.

Learning how to detach from the outcome “it is finished” will help introduce the space for your creativity to emerge. A space that is undefined and in the process of becoming more defined as it oozes out of the artist.

Because change is the only constant, you’ll want a web presence that is flexible; able to grow with you and your business. And along with flexibility, you’ll want to keep in mind scalability. How easy will it be for me to continue extending myself or business on the web?

Thank the blogging gods for WordPress for providing a powerful foundation for managing your web presence. And then, hold the door open for a wide-welcome of the Thesis theme.

The Thesis theme makes it easy for you or a designer to make simple-to-radical changes almost effortlessly.

So let’s break it down even more, shall we?

Information Architecture

Today, you want three columns on your web presence. A big juicy “content” column and two “sidebars.” No problem.

Tomorrow (or next year), you change you mind and decide two columns is better. One juicy content column, one sidebar. Again, no problem. A few clicks on your WordPress dashboard at your Thesis options. Done!

Or let’s say you decide you want to keep three columns, but you want the layout to be skinny sidebar, juicy content, skinny sidebar. A very popular approach. Again, click click click. Done.

In the past, when a web site was built from the ground up… meaning every last bit of code is custom, these simple changes would mean a significant overhaul. Or, paying a skilled technician (web coder) to rearrange the code for you to get it to display the way you want. Time + money.

Because Thesis makes these types of changes so easy, you can do it yourself (really); saving yourself (you guessed it) time and money.

Look and Feel

From the look and feel side of the house, changing fonts and colors is, again, as simple as a few clicks. Whether your want the body text or sidebar text affected, those options are provided for with Thesis.

Introducing a custom header banner… again, once you have the artwork, it’s a matter of cutting & pasting the code into the right place on your WordPress dashboard.

But Mynde, what about free templates all over the web?

Yes. There are free themes and templates all over the web. It’s true! So why spend $87 bucks on Thesis?

Free templates are great. Really. I used a few of them for WordPress and many, many more for Blogger.

I encountered three big problems when I was using free templates.

#1 – A free template is too cookie-cutter for most people who want a unique web presence that represents who they are, what they do. They feel constrained by certain limitations that come with each individual free template. You invest some time and energy into making it un-coookie-cutter only to run into some very real blockages for growing forward that can only be solved using a more flexible content management system and/or template.

Thesis solves all of this. Simply scroll to the top of this article and begin reading from “What is Thesis?” :-)~

#2 – Any code tweaks I made to the free template, and believe me, you will have some because there is always something on the free template that you need modified or changed slightly. Rarely have I seen the free template utilized in its entirety straight out-of-the-box (or, after you’ve downloaded and installed it).

When WordPress introduces upgrades to its platforming technology (which happens all the time because the people at WordPress are constantly working to maintain their state-of-the-art content management system with security upgrades and functionality enhancements, to name a few), this can wreck havoc to your custom free template tweaks. Many times causing complete re-work of the tweaks. Or basically, re-investing the time, energy, resources that made your free template custom for you, all over again!

Thesis is built with this very thing in mind. Every custom tweak you implement on Thesis is saved in a way that helps minimize the need to re-customize everything all over again when WordPress (or the Thesis template itself) introduces an upgrade.

#3 – Support. When a free blogging template is born, it’s usually been created by a single developer who may or may not have the time to answer your specific questions about how to use it, how to fix issues that are introduced as a result of upgrades. This varies from free template to free template, of course.

With Thesis, a gynormous community of people who are already using the Thesis theme comes with it. This means forums for getting your questions answered and in some cases, by the Thesis developer himself (@pearsonified on Twitter and http://www.pearsonified.com/ on the web).

Not to mention, so many professional web designers are using Thesis for their clients, you can easily find other people in the same space I am (providing custom Thesis designs) to help you take your Thesis theme to the next level.

For me personally, I’m a starter-outer. I get you going without breaking the bank plus teach you how to use your WordPress dashboard including your Thesis options.

Why am I writing about Thesis?

Well, it’s true, that throughout most of my articles, I’ll provide an affiliate link. That means, I get a small kick-back from people who decide to purchase (in this case) Thesis for their WordPress blog using my Thesis affiliate link.

Yes, affiliate income generation is a popular strategy on the web. But it seriously does not pay my bills. It does, however, offset my overhead. And this is a good thing!

So my intention with my blog and anything I write about is not to make money by writing about the product itself. Yes, I’m here to make money, no lie. However, I enjoy making money by being in service to others. Leveraging my own life experiences to help you round corners and jump out of window ledges.

I wrote this article because so many of my best clients really need some support with the language of web technology, i.e. domain names, URL, hosting, Thesis theme, etc. All words you hear, but may not comprehend when you are just starting out. Which is my ideal client.

So Thesis is a theme. It’s utilized to make changes to your web presence more efficient. It’s flexible and scalable. Helping your web presence grow with you and your biz. It’s not free, but you get what you pay for. And the $87 bucks is a wise investment in a theme that is widely used and supported. And all upgrades to the Thesis theme are free after you purchase it.

It’s why I choose Thesis for my own WordPress web presence and why I recommend it to my best clients. Not to make money by selling it to you. But to help you make the best decision for you right now. So you can take the first step to getting webified more easily and confidently head in the direction you are wanting to go with you and your biz.

Thanks for reading and I hope this has helped to demystify some of your webification process. If you like my optimystical approach, I’d love to help you get your tech-savvy on. You can find out more about that under the Expand Your Biz tab.

And one last time, here’s where you can get Thesis. And if you’d like to contribute to lowering my overhead, Thank You and use this link instead.

Optimystically Yours,